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رقم التسجيلة
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2257
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نوع المادة
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book
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ردمك
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9780736064774
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رقم الطلب
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GV714.I79
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المؤلف
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Irwin, Richard L
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العنوان
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Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Larry M. McCarthy
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بيان الطبعة
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2nd ed
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بيانات النشر
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Champaign, IL: Human Kinetics, 2008.
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الوصف المادي
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xi, 339 p : 29 cm ; ill
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ملاحظات
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Includes bibliographical references (p. 311-329) and index
Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management
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المواضيع
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Sports - Public relationsSports - Marketing
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الأسماء المرتبطة
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Sutton, William AnthonyMcCarthy, Larry M
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