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رقم التسجيلة
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2769
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نوع المادة
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book
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ردمك
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0965798208
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رقم الطلب
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T396.M67
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المؤلف
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Morrow, Sandra L
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العنوان
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The art of the show : an introduction to the study of exposition management / Sandra L. Morrow
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بيانات النشر
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Dallas, Tex: IAEM Foundation, 1997.
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الوصف المادي
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xx, 599 p : 25 cm ; ill
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ملاحظات
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Includes bibliographical references and index
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المحتويات / النص
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Chapter 1: Definition and perspectives
Chapter 2 : A History
Chapter 3 : How it works
Chapter 4 : A marketing medium
Chapter 5 : A Marketable service
Chapter 6 : Creating the marketplace
Chapter 7 : At the beginning
Chapter 8 : It's initial development
Chapter 9 : Legal obligations
Chapter 10 : Location, Location
Chapter 11 : Service contractors
Chapter 12 : Floor plans & Layouts
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المواضيع
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Trade shows - Management
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