رقم التسجيلة
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2771
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نوع المادة
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book
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ردمك
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0471287458
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رقم الطلب
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AS6.G63
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المؤلف
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Goldblatt, Joe Jeff
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العنوان
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Special events : best practices in modern event management / Joe Jeff Goldblatt
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بيان الطبعة
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2nd ed
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بيانات النشر
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New York: Van Nostrand Reinhold, 1997.
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الوصف المادي
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xviii, 382 p : 25 cm ; ill. (some col.)
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ملاحظات
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Includes bibliographical references (p. [331]-342) and index
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المحتويات / النص
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- Chapter 1: Introduction to event management
Part 1: Administration
- Chapter 2: the five critical stages for all siccessful events
- Chapter 3: designing the event enviroment
- Chapter 4: financial techniques for consistent siccess
- Chapter 5: quality event leadership for staff and volunteers
Part 2: Coordination
- Chapter 6: the production schedule
- Chapter 7: effective catering techniques
- Chapter 8: Audiovisual, Lighting, sound, spcial effects, and video
- Chapter 9: Music and entertainment
Part 3: Marketing
- Chapter 10: integrated marketing
- Chapter 11: Sponsorship
- Chapter 12: cause related events
Part 4: LEgal, Ethical, and risk managment
- Chapter 13: Contracts, permits, and licenses
- Chapter 14: risk management procedures
- Chapter 15: ethics
- Chapter 16: epilogue
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المواضيع
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Meetings - Handbooks, manuals, etcSpecial events - Handbooks, manuals, etc
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