|
رقم التسجيلة
|
3930
|
|
نوع المادة
|
book
|
|
الموقع الالكتروني
|
http://tinyurl.com/3hmgts6
|
|
ردمك
|
9781581156645
|
|
رقم الطلب
|
N8620.W56
|
|
شخص
|
Winkleman, Edward
|
|
العنوان
|
How to start and run a commercial art gallery / Edward Winkleman
|
|
بيانات النشر
|
New York, NY: Allworth Press, 2009.
|
|
الوصف المادي
|
xii, 243 p : 23 cm
|
|
ملاحظات
|
Includes bibliographical references (p. 236) and index
|
|
المحتويات / النص
|
Introduction
-- Acknowledgements
-- Ch. 1. Education : how to learn what you don't know before opening a commercial art gallery
-- Ch. 2. Identity : defining your program and other branding issues
-- Ch. 3. Business models and customary practices : the primary market
-- Ch. 4.The secondary market
-- Ch. 5. Start-up capital : how much you need and how to get it
-- Ch. 6. Writing a business plan
-- Ch. 7. Location and build-out issues
-- Ch. 8. Managing cash flow
-- Ch. 9. Logistics : crating, shipping, framing, photographing, managing, and insuring artwork
-- Ch. 10. Staffing and management practices
-- Ch. 11. Promotional efforts : publicity and advertising
-- Ch. 12. Getting expert advice and professional assistance
-- Ch. 13. Art fairs
-- Ch. 14. Artists : where to find them; how to keep them
-- Ch. 15. Collectors : where to find them; how to keep them
-- Ch. 16. Peerage : the art gallery community
-- Appendix
-- The standard art consignment agreement
-- Regional art dealers associations
-- Bibliography
-- Index
|
|
المواضيع
|
Art galleries, Commercial - ManagementNew business enterprises - Management
|