|
رقم التسجيلة
|
3968
|
|
نوع المادة
|
book
|
|
ردمك
|
0072969431
|
|
رقم الطلب
|
HD30.28.T53
|
|
المؤلف
|
Thompson, Arthur A
|
|
العنوان
|
Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble
|
|
بيان الطبعة
|
15th ed
|
|
بيانات النشر
|
Boston: McGraw-Hill/Irwin, 2007.
|
|
الوصف المادي
|
1 v. (various pagings) : 27 cm ; col. ill., col. maps
|
|
ملاحظات
|
Includes bibliographical references and indexes
|
|
المحتويات / النص
|
- Part One: Concepts and techniques for grafting and executing strategy
1- What is strategy and why is it important?
2- The managerial process of crafting and excuting strategy
3- Evaluating a company's external enviroment
4- Evaluating company's resources and competitive Position
5- the five generic competitive stratgies: which one to employ?
6- Supplementing the chosen comoetitive strategy other important strategy choices
7- Competing in foreign markets
8- Tailoring strategy to fit specific industry and company situations
9- Diversification: strategies for managing a group of businesses
10- Strategy, ethics, and social responsibility
11- Building an organization capable of good strategy execution
12- Managing internal operations: actions that promote good strategy execution
13- Corporate culture and leadership: keys to good strategy execution
- Part Two: Cases in crafting and executing strategy
|
|
المواضيع
|
Strategic planningStrategic planning - Case studies
|
|
الأسماء المرتبطة
|
Strickland, A. JGamble, John
|