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رقم التسجيلة
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3969
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نوع المادة
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book
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ردمك
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9780073381213
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رقم الطلب
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HD30.28.D4743
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المؤلف
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Dess, Gregory G
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العنوان
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Strategic management : creating competitive advantages / Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner
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بيان الطبعة
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4th ed
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بيانات النشر
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Boston: McGraw-Hill/Irwin, 2008.
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الوصف المادي
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1 v. (various pagings) : 26 cm ; col. ill
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ملاحظات
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Includes bibliographical references and indexes
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المحتويات / النص
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Strategic management : creating competitive advantages
-- Analyzing the external environment of the firm
-- Assessing the internal environment of the firm
-- Recognizing a firm's intellectual assets : moving beyond a firm's tangible resources
-- Business-level strategy : creating and sustaining competitive advantages
-- Corporate-level strategy : creating value through diversification
-- International strategy : creating value in global markets
-- Entrepreneurial strategy and competitive dynamics
-- Strategic control and corporate governance
-- Creating effective organizational designs
-- Strategic leadership : creating a learning organization and an ethical organization
-- Managing innovation and fostering corporate entrepreneurship
-- Analyzing strategic management cases
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المستخلص
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Overview: Strategic Management: Creating Competitive Advantage, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
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المواضيع
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Strategic planning
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الأسماء المرتبطة
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Lumpkin, G. TEisner, Alan B
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