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رقم التسجيلة
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5787
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نوع المادة
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book
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ردمك
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9780073528649
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رقم الطلب
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HF5415.M37
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العنوان
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Annual Editions: Marketing 11/12
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بيان الطبعة
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34 Ed
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بيانات النشر
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New York, NY: McGraw-Hill, 2012.
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الوصف المادي
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151 P
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بيان السلسلة
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Annual Edition
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المحتويات / النص
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- Unit 1: Marketing in the 2000s and beyond
- Unit 2: Research , Markets, And Consumer Behavior
- Unit 3: Developing And Implementing Marketing Strategies
- Unit 4: Global Marketing
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المستخلص
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The Annual Editions series is designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. Annual Editions are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience.
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المواضيع
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Marketing Marketing - Management
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الأسماء المرتبطة
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Richardson, John E
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