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المحتويات / النص
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• Get started fast with Facebook, even if you’re new to it
• Develop winning Facebook marketing strategies
• Master new best practices for creating “best in class” Facebook pages
• Design Facebook ads that drive more clickthroughs at lower cost
• Reach customers outside Facebook with Facebook Connect and social plugins
• Use images and other media to personalize your presence and engage visitors
• Build thriving Facebook communities that promote loyalty and innovation
• Market to customers on the move via Facebook mobile apps
• Monitor what your customers are saying in real-time
• Protect your privacy—and your customers’ privacy, too
• Use Facebook Credits social currency to attract new customers and promote product sampling
• Track your performance with Facebook Analytics
• Prepare to profit from tomorrow’s Facebook trends and innovations
- See more at: http://www.pearsonhighered.com/educator/product/Facebook-Marketing-Leveraging-Facebooks-Features-for-Your-Marketing-Campaigns/9780789741134.page#sthash.Jv3YYZ2d.dpuf
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