رقم التسجيلة
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5957
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نوع المادة
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book
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ردمك
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9781292004242
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رقم الطلب
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HD31.B583
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المؤلف
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Boddy, David
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العنوان
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Management : an introduction / David Boddy
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بيان الطبعة
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4th ed
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بيانات النشر
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Harlow, England: Pearson, 2014.
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الوصف المادي
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xxiii, 685 p
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ملاحظات
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Includes bibliographical references and index
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المحتويات / النص
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Preface to the first edition
Preface to the sixth edition
Guided tour of the book Guided tour of MyManagementLab
Acknowledgements
Part 1 An Introduction TO managment
1 Managing in organisations
2 Models of management
Part 1 Case: Apple Inc.
Part 1 Employability skills
Part 2 The environment of Mangement
3 Organisation cultures and contexts
4 Managing internationally
5 Corporate responsibility
Part 2 case: BP Part 2 Employability skills Part 3 Planning 6 Planning 7 Decision making 8 Managing strategy 9 Managing marketing Part 3 case: The Virgin Group Part 3 Employability skills Part 4 Organising 10 Organisation structure 11 Human resource management 12 Information systems and e-business 13 Creativity, innovation and change Part 4 case: The Royal Bank of Scotland Part 4 Employability skills Part 5 Leading 14 Influencing 15 Motivating 16 Communicating 17 Teams Part 5 case: British Heart Foundation Part 5 Employability skills Part 6 Controlling 18 Managing operations and quality 19 Performance measurement and control 20 Finance and budgetary control Part 6 case: Tesco Part 6 Employability skills Glossary References Index
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المستخلص
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The sixth edition of this well-respected text has been revised and updated to incorporate the latest research and most recent and relevant examples and illustrations. It is written for students on undergraduate and postgraduate degree programmes, or undertaking professional qualifications
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المواضيع
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Management
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