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رقم التسجيلة
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5958
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نوع المادة
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book
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ردمك
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9780273772729
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رقم الطلب
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HF5415.33.E85S65
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شخص
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Solomon, Michael R
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العنوان
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Consumer behaviour : a European perspective / Michael Solomon, Gary Bamossy, S?ren Askegaard
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بيان الطبعة
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5 Edition
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بيانات النشر
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Harlow, England: Pearson, 2013.
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الوصف المادي
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672.p
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ملاحظات
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Includes bibliographical references and index
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المحتويات / النص
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Preface
-- Guided tour
-- About the authors
-- Acknowledgements
-- Publisher's acknowledgements
-- Part a consumers in the marketplace
-- An introduction to consumer behaviour
-- A consumer society
-- Shopping, buying and evaluating
-- Part b how consumers see the world and themselves
-- Perception
-- The self
-- Motivation, values and lifestyle
-- Consumers as decision-makers
-- Learning and memory
-- Attitudes
-- Individual decision-making
-- European consumers and their social groups
-- Groups and social media
-- European family structures, household decision-making and age cohorts
-- Income and social class
-- Part e culture and european lifestyles
-- Culture and consumer behaviour
-- Cultural change processes
-- New times, new consumers
-- Glossary
-- Indexes
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المستخلص
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Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.
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المواضيع
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Consumer behavior - Europe
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شخص
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Bamossy, Gary JAskegaard, Søren
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