رقم التسجيلة
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8582
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نوع المادة
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book
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ردمك
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9781501179938
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رقم الطلب
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HM
1176 .P45
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المؤلف
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Penn, Mark
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العنوان
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Microtrends Squared : the new small forces driving today's big disrutions / Mark Penn
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بيان الطبعة
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Ed. 1
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بيانات النشر
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New York, NY: Simon & Schuster, 2018.
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الوصف المادي
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413 P
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المحتويات / النص
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- The building blocks of change today
- -- Love and relationships. Second-fiddle husbands ; Never married ; Open marriages ; Graying bachelors ; Third-time winners ; Having it both ways ; Internet marrieds revisited ; Independent marrieds
- -- Health and diet. Pro-proteiners ; Guys left behind ; Nonagenarians ; Kids on meds ; The speed eaters ; Wellness freaks ; Cancer survivors
- -- Technology. The new addicts ; Digital tailors ; Technology-advanced people ; Droning on ; No-PCers ; Unemployed language teachers ; Bots with benefits ; New Luddites updated ; Private plane party crashers ; Social millionaires
- -- Lifestyle. Single with pet ; Roomies for life ; Footloose and fancy-free ; Nerds with money ; Uptown stoners ; Intelligent TV ; Korean beauty ; Modern Annie Oakleys ; Armchair preppers
- -- Politics. Old economy voters ; Happy pessimists ; Closet conservatives ; Impressionable elites revisited ; Militant dreamers revisited ; Newest Americans ; Couch potato voters
- -- Work and business. Self-data lovers ; Bikers to work ; Virtual entrepreneurs ; Microcapitalists ; The fakesters ; Work with limits ; The new factory worker ; Hazel reborn ; 10xmillionaires
- -- Conclusion : taming our microtrends.
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المستخلص
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Identifies the next wave of trends reshaping the future of business, culture, and politics, sharing recommendations for entrepreneurs and business leaders for making the most of today's dynamic power relationships.
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المواضيع
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Social influenceSocial predictionUnited States - Population - Social aspects
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المواضيع
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Social change - Arab countries
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