The artist entrepreneur : finding success in a new arts economy / Ronald C. McCurdy, Richard E. Goodstein, Eric J. Lapin

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التفاصيل :

رقم التسجيلة 8679
نوع المادة book
ردمك 9781538123270
رقم الطلب NX 163 .M34
المؤلف McCurdy, Ron
Goodstein, Richard E
Lapin, Eric J
العنوان The artist entrepreneur : finding success in a new arts economy / Ronald C. McCurdy, Richard E. Goodstein, Eric J. Lapin
بيانات النشر Lanham: Rowman & Littlefield, 2020.
الوصف المادي 176. p
المحتويات / النص ​
8 Arts Leadership
87
9 Marketing and the Use of Social Media
101
10 We Got the Gig Now What?
109
Index
167
About the Authors
175
المستخلص The twenty-first-century art world offers performers and professionals an unrivaled variety of opportunities, but also requires a never-before-seen investment in skills beyond artistic talent. Today’s artists must build sustainable success in this new arts economy through collaborative big-idea thinking that celebrates a continual engagement in creative process.

Presenting creativity as a process with unlimited applications, The Artist Entrepreneur empowers young artists to step into the new arts landscape and build their own careers. Along the way, the book demystifies essential business skills from self-promotion, branding, touring, and intellectual property exploitation to contracts, revenue sources, and bookkeeping.

Addressing students from across the artistic spectrum, this book offers practical exercises to develop individual skills while empowering a new generation of artist entrepreneurs with the promise of a new arts economy.
المواضيع Arts - Vocational guidance
Artists - Marketing
المواضيع Entrepreneurship

النسخ :

الباركود رمز الوحدة النسخة نوع النسخة
0000086790001 NX 163 .M34
 1 عادي

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