Influence: Science and Practice / Robert B. Cialdini

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التفاصيل :

رقم التسجيلة 8947
نوع المادة book
ردمك 9780205609994
رقم الطلب BF 774 .C53
المؤلف Cisaldini, Robert B
العنوان Influence: Science and Practice / Robert B. Cialdini
بيان الطبعة Ed. 5
بيانات النشر New Jersey, [UNITED STATES]: Pearson, 2009.
الوصف المادي 260 P
المحتويات / النص Chapter 1 Weapons of Influence 
Chapter 2 Reciprocation: The Old Give and Take . . . and Take
Chapter 3 Commitment and Consistency: Hobgoblins of the Mind
Chapter 4 Social Proof: Truths Are Us 
Chapter 5 Liking: The Friendly Thief
Chapter 6  Authority: Directed Deference
Chapter 7  Scarcity: The Rule of the Few
Chapter 8 Instant Influence: Primitive Consent for an Automatic Age
المستخلص Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.
المواضيع Influence (Psychology)
Persuasion (Psychology) - Social aspects
Compliance

النسخ :

الباركود رمز الوحدة النسخة نوع النسخة
0000089470001 BF 774 .C53
 1 عادي

المرفقات :

العنوان الوصف