Consumer behaviour / Zubin Sethna & Jim Blythe

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التفاصيل :

رقم التسجيلة 9348
نوع المادة book
ردمك 9781526450005
رقم الطلب HF 5415.32 .S48
المؤلف Sthna, Zzubin
العنوان Consumer behaviour / Zubin Sethna & Jim Blythe
بيان الطبعة Ed.4
بيانات النشر Los Angeles: SAGE, 2019.
الوصف المادي 549 P
المحتويات / النص Part One: Consumer Behaviour in Context
 
Chapter 1: Understanding Consumer Behaviour
 
 
Chapter 2: Decisions, Behaviours and Interactions
 
Chapter 3: Innovation and Digital Technologies
 
Chapter 4: Consumption in B2C vs. B2B
 
Chapter 5: Consumer Journeys Through the Gardens of Technology
 
Part Two: Consumers as Individuals (The Psychological Issues)
 
Chapter 6: Drive, Motivation and Hedonism
 
Chapter 7: The Self and Personalit
 
Chapter 8: Perception
 
Chapter 9: Learning and Knowledge
 
Chapter 10: Attitude Formation and Change
 
Part Three: Consumers as Social Actors (The Sociological Issues)
 
Chapter 11: Reference Groups
 
Chapter 12: Age, Gender and Familial Roles
 
Chapter 13: Culture and Social Mobility
 
Chapter 14: Ethical Consumption
 
Chapter 15: Sustainable Consumption
المستخلص Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.

 The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.
المواضيع Consumer behavior - Textbooks
الأسماء المرتبطة Blythe, Jim

النسخ :

الباركود رمز الوحدة النسخة نوع النسخة
0000093480001 HF 5415.32 .S48
 1 عادي

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العنوان الوصف