Tourism : the business of travel / Roy A. Cook, Fort Lewis College, Professor Emeritus, Cathy H. C. Hsu, The Hong Kong Polytechnic University Professor, Joseph J. Marqua, Managing Director of The Tourism and Hospitality Development Group

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التفاصيل :

رقم التسجيلة 9356
نوع المادة book
ردمك 9780133113532
رقم الطلب G 155 .A1 C674
المؤلف Cook, Roy A
العنوان Tourism : the business of travel / Roy A. Cook, Fort Lewis College, Professor Emeritus, Cathy H. C. Hsu, The Hong Kong Polytechnic University Professor, Joseph J. Marqua, Managing Director of The Tourism and Hospitality Development Group
بيان الطبعة 5. ed
بيانات النشر Boston: Pearson, 2014.
الوصف المادي 388. p
المحتويات / النص - Part 1: The traveling public and tourism promoters
2- Part 2: Tourism service suppliers 
- Part 3: the tourism environment 
المستخلص Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.
المواضيع Tourism - Directories
الأسماء المرتبطة Hsu, Cathy H. C
Marqua, Joseph J

النسخ :

الباركود رمز الوحدة النسخة نوع النسخة
0000093560001 G 155 .A1 C674
 1 عادي

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العنوان الوصف