Packaging design : successful Product Branding From Concept To Shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec

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التفاصيل :

رقم التسجيلة 9390
نوع المادة book
ردمك 9781118027066
رقم الطلب TS 195.4 .K65
المؤلف Kilmchuk, Marianne Rosner
العنوان Packaging design : successful Product Branding From Concept To Shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec
بيان الطبعة Ed. 2
بيانات النشر Hoboken, N.J: Wiley, 2012.
الوصف المادي 246 P
المستخلص Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for con
المواضيع Packaging - Design
الأسماء المرتبطة Krasovec, Sandra A

النسخ :

الباركود رمز الوحدة النسخة نوع النسخة
0000093900001 TS 195.4 .K65
 1 عادي

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