Essentials Of Marketing : A Marketing Strategy Planning Approach / William D. Perreault , Joseph P. Cannon , E. Jerome MCCarthy
التفاصيل :
رقم التسجيلة | 9846 |
نوع المادة | book |
ردمك | 9780078028885 |
رقم الطلب | HF 5415 .M378 |
المؤلف | Perreauly, William D |
العنوان | Essentials Of Marketing : A Marketing Strategy Planning Approach / William D. Perreault , Joseph P. Cannon , E. Jerome MCCarthy |
بيان الطبعة | Ed. 13 |
بيانات النشر | New York, NY: McGraw-Hill, 2012. |
الوصف المادي | 634 P |
المحتويات / النص |
- Chapter One: Marketing's Value To Consumers, Firms , And Society - Chapter Two: Marketing Strategy Planning - Chapter Three: Evaluating Opportunities In The Changing Market Environment - Chapter 4: Focusing Marketing Srategy With Segmentation And Positioning - Chapter 5: Final Consumers and their Buying behavior - Chapter Six: Business and organizational Customers and their buying behavior - Chapter Seven: Improving Decisions with MArketing Information - Chapter Eight: Elements OF PRoduct Planning For Goods And Services 190 - Chapter Nine: Product Management And New- PRoduct Development - Chapter Ten: Place And Development OF Channel System - Chapter Eleven: Distribution customer Service and Logistic
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المواضيع | Marketing |
الأسماء المرتبطة | Cannon, Joseph PMcCarthy, E. Jerome |
النسخ :
الباركود | رمز الوحدة | النسخة | نوع النسخة | |
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0000098460001 | HF 5415 .M378 | 1 | عادي |
المرفقات :
العنوان | الوصف |
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