TT518.B77

Includes bibliographical references (p. 241-253) and index

Introduction 1. 1 - The Production of Fashion The Rise of the Designer 2. Making Clothes 3. Innovating Change 4. 2 - The Promotion of Fashion Disseminating Desire 5. Fashion on the Page 6. Fashion and Film 7. Shopping for Style 8. 3 - The Wearing of Fashion Style and Modernity 9. Fashion Capitals 10. Fashion and Identity Further Reading Timeline Museums and Galleries

Following 150 years of fashion, Christopher Breward offers a catholic view of this colorful and flamboyant universe, describing its trends, products, and inhabitants. From Haute Couture, High Street, and developing fabric technology to such stars of the fashion heavens as Coco Chanel, Giorgio Armani, and Alexander McQueen, Breward explores territories far beyond style and function. He sees more than just an industry, giving voice to the larger cultural phenomenon fashion has become. Breward's discerning view captures the glamorous world of Vogue and advertising; the relationship between fashion and film, and fashion as a business; and goes beyond the surface to consider individual interaction with fashion. How have ideas about hygiene and comfort influenced the direction of style? How does dress create identity and status? Framing details of dandies, flappers, and punks within a clear overview of their respective periods, Breward takes a second look and casts everyday wear in a much different light. In addition to all the glitz and glamour, the book includes suggestions for further reading, a timeline marking important events in fashion, and a list of relevant museums and galleries. In all, it is the most valuable, accessible, and modern text on fashion today.