GV713.P43

Includes bibliographical references (p. 357-379) and index Study of sport management and sport communication -- Careers in sport communication -- History and growth of sport communication -- Sport communication and the strategic sport communication model (SSCM) -- Personal sport communication -- Organizational and leadership communication in sport -- Sport publishing and print sport communication -- Electronic and visual sport communication -- Online sport communication and the new sport media -- Sport advertising -- Public relations and crisis communication in sport -- Sport communication research -- Sociological aspects of sport communication -- Legal issues in sport communication

Preface Acknowledgments Part I Introducing Sport Communication Chapter 1 Study of Sport Management and Sport Communication Recognizing the Magnitude of the Sport Industry Focusing on the Study of Sport Management Focusing on the Study of Sport Communication Preparing for a Career in Sport Communication Increasing Your Marketability Through Ancillary Activities Chapter Wrap-Up Chapter 2 Careers in Sport Communication Careers in Management Careers in Mass Media Careers in Support Services Careers in Entertainment Careers Through Other Opportunities Your Keys to Entry Into the Field Chapter Wrap-Up Chapter 3 History and Growth of Sport Communication Early Eras of Sport Journalism Golden Age of Sport Perspective Period Transition Years Pete Rozelle and Roone Arledge and Their Pioneering Visions Today¿s Sport Communication Chapter Wrap-Up Part II Examining the Strategic Sport Communication Model Chapter 4 Sport Communication and the Strategic Sport Communication Model (SSCM) Defining Sport Communication Examining the Theoretical Framework of Sport Communication Identifying the Elements of Sport Communication Focusing on Theories of Mass Media Effects Analyzing the Strategic Sport Communication Model Chapter Wrap-Up Chapter 5 Personal Sport Communication Highlighting Three Forms of Personal Communication in Sport Characterizing Interpersonal Communication Identifying the Elements of the Interpersonal Sport Communication Process Communicating With Nonverbal Messages Communicating With Verbal Messages Improving Your Interpersonal Communication Chapter Wrap-Up Chapter 6 Organizational and Leadership Communication in Sport Understanding Organizational Sport Communication Recognizing Three Organizational Features That Affect Communication Examining Forms of Communication in Sport Organizations Appreciating Leadership Communication in Sport Chapter Wrap-Up Chapter 7 Sport Publishing and Print Sport Communication Newspaper Sports Coverage Sports Books Wire Services and Technological Advancements Sports Magazines Life As a Sport Journalist Chapter Wrap-Up Chapter 8 Electronic and Visual Sport Communication Experiencing Sport Through Radio Experiencing Sport Through Television Recognizing the Influence of Cable Television Showcasing Sport Through Films and Documentaries Chapter Wrap-Up Chapter 9 Online Sport Communication and the New Sport Media Surveying the New Sport Media: Interactivity and the Internet Examining Internet Usage in Sport Introducing the Model for Online Sport Communication Exploring New Sport Media and Communication Channels Chapter Wrap-Up Chapter 10 Sport Advertising Understanding Historical Perspectives Identifying the Characteristics and Challenges of Sport Recognizing Value of Sport Sponsorship Focusing on the Use of Athletes As Endorsers Chapter Wrap-Up Chapter 11 Public Relations and Crisis Communication in Sport Identifying Historical Perspectives and Trends in Public Relations Practicing Effective Public Relations Managing Media Relations Managing Community Relations Managing Communication During Crisis Chapter Wrap-Up Chapter 12 Sport Communication Research Media Industry¿s Practical Use of Research Academia¿s Use of Research to Explore Sport Communication Chapter Wrap-Up Part III Addressing Issues and Regulation in Sport Communication Chapter 13 Sociological Aspects of Sport Communication Race and Ethnicity Females and the Sport Media Nationalism and the Sport Media Current Sociological Issues Affecting Sport Media Chapter Wrap-Up Chapter 14 Legal Issues in Sport Communication Examining Player¿Media Relations Establishing Freedom of the Press in the United States: The First Amendment Defining the Limits of the Press Assessing Technology¿s Impact on Legal Issues Protecting Reporters¿ Rights to Locker-Room Access Chapter Wrap-Up Bibliography Index