NK1140.T63

Includes bibliography (p. 311-312) and index Philosophy and background ; the makers of the movement ; architecture ; architectural interiors ; furniture ; textiles and wallpaper ; stained glass and lighting ; pottery and ceramics ; metalwork and jewelry ; the printed word ; gardens

1- Philosophy and background ; 2- the makers of the movement ; 3- architecture ; 4- architectural interiors ; 5- furniture ; 6- textiles and wallpaper ; 7- stained glass and lighting ; 8- pottery and ceramics ; 9- metalwork and jewelry ; 10- the printed word ; 11- gardens.

The history of western advertising is a long one, starting as early as the 1630s, when Frenchman Théophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began to offer his services as "Agent to the Country’s Printers, Booksellers, etc.," but the first time that the term "advertising agency" was used dates back to 1842, when Volney B. Palmer created his agency in Philadelphia, Pennsylvania. Widely considered to represent the birth of modern advertising, this date marks the beginning of a creative industry that has transformed many commercial works into cultural icons.