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1842 -1920: The pioneers -- Women in ads -- Kub and Dada -- Your country needs you -- Advertising becomes a profession -- 1921-1940: A testing time -- The celebration of consumption -- Constructivism and surrealism -- Advertising advertising -- 1941-1960: Modern times -- Behind the lines -- Brand propaganda -- High profile profession -- 1961-1980: The advertising generation -- Pop culture -- The art of business -- The protest movement -- Advertising becomes 'cool' -- 1981-2006: New frontiers -- Not quiet on the eastern front -- The art of advertising -- Star signs -- Looking to the future 2006-: No is harder than yes / David Droga -- Who really owns the brand / Pat Fallon -- Romeo @ juliet.com / Miguel Angel Furones -- Youth thinking / John Hegarty -- Cynical consumers, shrinking budgets... / Bob Isherwood -- "Getting heard & getting it right" / Linda Kaplan.

Divided into sections by decades, this book explores legendary campaigns and brands of advertising's modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel cigarette pack, some of the very first Coca-Cola ads, and even see how artworks by masters such as Picasso or Magritte have been used in advertising. From book jacket.