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Marketing and selling your handmade jewelry : the complete guide to turning your passion into profit / Viki Lareau

عدد النسخ: 1 عدد النسخ المعارة : 0 عدد النسخ المتاحة للاعارة : 1
رقم التسجيلة 2744
نوع المادة book
ردمك 9781596680241
رقم الطلب

TT860.L39

المؤلف Lareau, Viki

العنوان Marketing and selling your handmade jewelry : the complete guide to turning your passion into profit / Viki Lareau
بيانات النشر Loveland, CO: Interweave Press, 2006.
الوصف المادي 94 p : 23 cm ; col. ill
ملاحظات

Includes bibliographical references (p. 91-92) and index

المحتويات / النص

Introduction. You get compliments on your handmade jewelry everywhere you go. Friends ask if you can make some for them. Strangers ask where you got it. Making jewelry can be an expensive hobby ? all those beads and findings! Maybe if you sold some of your pieces, it would help support the habit. Who knows, maybe it could even help pay the bills! Maybe you could create a new life as a jewelry artist, working from your home studio. Anything is possible ? anything. I. Charting your path. How do you know if this is for you? Assess your skills and interests through this series of simple questionnaires. Home in on the best markets for what you love to do, and decide how best to reach them. A. Are you a natural salesman and self-promoter, or are you better off with someone to do this for you? B. Do you like to make lots of affordable pieces, or do you like putting your all into a few spectacular one-of-a-kind designs? Do you enjoy casual craft fairs, or high-end galleries? Do you love the social aspect of your craft, or would you rather stay home and create? C. Are you looking for pocket money, supplementary income, or a full-fledged career? II. Setting up your business. A. The fun part: choosing a name, an image, a business strategy. B. The nitty gritty: getting a business license and tax number, setting up books, engaging an accountant, finding wholesale suppliers, deciding on banking relationships, business practices. C. The stretch: deciding how you?re going to sell your work, and what it will take to do so successfully. 1. The craft show circuit. 2. Getting gallery representation. 3. Setting up home parties. 4. Creating a retail web site. 5. Selling on eBay. 6. Selling to outlets you might never have thought of. D. The image: networking, advertising, pr, promotional literature. III. The bottom line. Correct pricing is the downfall of many would-be self-employed artists and craftspeople. Some simple calculations will be your guide to making the income you want from your business, whether you?re selling direct to individuals, or selling on consignment to galleries, or selling at wholesale to national distributors, or using independent sales reps. This chapter takes the mystery out of cost of goods, accounting for time and overhead, discounts, and taxes. IV. Appendixes A. Suppliers of display and packaging materials B. Business and government agencies C. National printers of promotional materials D. Helpful websites E. National trade journals and associations F. Recommended reading

المستخلص

Straight from a jewelry-business mentor, this guide to entering the bauble business compiles expert knowledge and wide experiences for those looking to take their hobby to the next level. Aspiring businesspeople will gain the advantage of experience from the numerous case studies and engaging personal stories. Starting with the basics of assessing style, time commitment, and target market, the sections progress through business licenses and tax numbers, developing a cohesive presentation for a business, and the fine art of pricing for a profit. Helpful appendices on display suppliers, business and government agencies, and recommended reading complete the handbook, making it a valuable companion for entrepreneurs.

المواضيع Jewelry making
Beadwork - Catalogs
Selling - Jewelry