GV713.C661

- Part I: Inroduction to sport management 1- Managing sport in the 1st century 2- Developing a professional perspective 3- Thinkin Critically about sport management - Part II: Selceted sport management sites 4- Intercollegiate athletics 5- Professional sport 6- Sport management and marketing agebcies 7- Sport tourism 8- A North American perspective om international sport - Part III: Selected sport management functions 9- Sport marketing 10- Sport Consumer Behavior 11- Public relations in the sport industry 12- Finance, Economics, and budgeting in the sport indusrty 13- Sport Facility and event managemnt - Part IV: Organizational and managerial foundations of sport management 14- Management theory and practice in spiort organizations 15- Managerial leadership in sport organizations - Part V: Current challenges in sport management 16- Legal cinsiderations in sport management 17- Ethical challenges in sport management 18- Sociological aspects of sport - Part VI: The future of sport management 19- Questions, Answers, and sport management research 20- Understanding sport management research