HD62.7.B86

- Part One: Creating a business plan that works 1 - Chapter 1: Preparing to put your plan together - Chapter 2: Fromat and introductory elements - Chapter 3: The company summary - Chapter 4: Market analysis - Chapter 5: Product or srvice description - Chapter 6: Marketing and sales plans - Chapter 7: Operationsand managment plans - Chapter 8: Financial plans - Chapter 9: Using the completed plan - Part Two: five sample business plans - The plan for elevator datacommand - The plan for latina media, LLC - The plan for all about home - The plan for commercial fitness equipment, Inc. - The plan for Emma's Espresso

"New or existing business owners will find all the essential elements and formulas of a professional business plan, with concrete examples throughout, in this revised guide. Complicated marketing and financial concepts are translated into down-to-earth, practical advice. Included are five updated sample business plans that serve as blueprints for business owners' own plans, with instructions that provide a wealth of detailed information about how a successful small business should operate. Plans are presented for simple, one-person operations, as well as for corporations with many employees. Aspiring business owners learn how to shape a plan to appeal to an intended audience; organize and format a plan in a professional way; describe the ownership, mission, objectives, and keys to success for the business; analyze the business industry, target market, and competition; create a marketing and sales plan; address the important operating processes and personnel issues; create financial statements based on realistic assumptions; and use the business plan as a management tool long after it is completed. This replaces 0808002406."