Ref NK1165.L53

'100 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design'--T.p Includes bibliographical references and index

[head] Contents Introduction 10 80/20 Rule 12 Accessibility 14 Advance Organizer 16 Aesthetic-Usability Effect 18 Affordance 20 Alignment 22 Archetypes 24 Attractiveness Bias 26 Baby-Face Bias 28 Chunking 30 Classical Conditioning 32 Closure 34 Cognitive Dissonance 36 Color 38 Common Fate 40 Comparison 42 Confirmation 44 Consistency 46 Constancy 48 Constraint 50 Control 52 Convergence 54 Cost-Benefit 56 Defensible Space 58 Depth of Processing 60 Development Cycle 62 Entry Point 64 Errors 66 Expectation Effect 68 Exposure Effect 70 Face-ism Ratio 72 Factor of Safety 74 Feedback Loop 76 Fibonacci Sequence 78 Figure-Ground Relationship 80 Fitts' Law 82 Five Hat Racks 84 Flexibility-Usability Tradeoff 86 Forgiveness 88 Form Follows Function 90 Framing 92 Garbage In-Garbage Out 94 Golden Ratio 96 Good Continuation 98 Gutenberg Diagram 100 Hick's Law 102 Hierarchy 104 Hierarchy of Needs 106 Highlighting 108 Iconic Representation 110 Immersion 112 Interference Effects 114 Inverted Pyramid 116 Iteration 118 Law of Pr„gnanz 120 Layering 122 Legibility 124 Life Cycle 126 Mapping 128 Mental Model 130 Mimicry 132 Mnemonic Device 134 Modularity 136 Most Average Facial Appearance Effect 138 Normal Distribution 140 Ockham's Razor 142 Operant Conditioning 144 Orientation Sensitivity 146 Performance Load 148 Performance-Preference Tradeoff 150 Picture Superiority Effect 152 Progressive Disclosure 154 Prospect-Refuge 156 Prototyping 158 Proximity 160 Readability 162 Recognition Over Recall 164 Redundancy 166 Rule of Thirds 168 Satisficing 170 Savanna Preference 172 Scaling Fallacy 174 Self-Similarity 176 Serial Position Effects 178 Shaping 180 Signal-to-Noise Ratio 182 Similarity 184 Storytelling 186 Structural Forms 188 Symmetry 190 Threat Detection 192 Three-Dimensional Projection 194 Top-Down Lighting Bias 196 Uncertainty Principle 198 Uniform Connectedness 200 Visibility 202 von Restorff Effect 204 Waist-to-Hip Ratio 206 Wayfinding 208 Weakest Link 210 Credits 212 Thumbnail directory 216 (Will - feel free to rename this) About the author 224

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now. Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.