Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble
| رقم التسجيلة | 3968 |
| نوع المادة | book |
| ردمك | 0072969431 |
| رقم الطلب |
HD30.28.T53 |
| شخص | Thompson, Arthur A |
| العنوان | Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble |
| بيان الطبعة | 15th ed |
| بيانات النشر | Boston: McGraw-Hill/Irwin, 2007. |
| الوصف المادي | 1 v. (various pagings) : 27 cm ; col. ill., col. maps |
| ملاحظات |
Includes bibliographical references and indexes |
| المحتويات / النص |
- Part One: Concepts and techniques for grafting and executing strategy 1- What is strategy and why is it important? 2- The managerial process of crafting and excuting strategy 3- Evaluating a company's external enviroment 4- Evaluating company's resources and competitive Position 5- the five generic competitive stratgies: which one to employ? 6- Supplementing the chosen comoetitive strategy other important strategy choices 7- Competing in foreign markets 8- Tailoring strategy to fit specific industry and company situations 9- Diversification: strategies for managing a group of businesses 10- Strategy, ethics, and social responsibility 11- Building an organization capable of good strategy execution 12- Managing internal operations: actions that promote good strategy execution 13- Corporate culture and leadership: keys to good strategy execution - Part Two: Cases in crafting and executing strategy |
| المواضيع | Strategic planningStrategic planning - Case studies |
| شخص | Strickland, A. JGamble, John |
| LDR | 00115cam a22002053a 4500 |
| 020 | |a 0072969431 |
| 050 | |a HD30.28.T53 |
| 100 | |a Thompson, Arthur A |
| 245 | |a Crafting and executing strategy : |b the quest for competitive advantage : concepts and cases / |c Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble |
| 250 | |a 15th ed |
| 260 | |a Boston |b McGraw-Hill/Irwin, |c 2007 |
| 300 | |a 1 v. (various pagings): |b col. ill., col. maps; |c 27 cm |
| 500 | |a Includes bibliographical references and indexes |
| 505 | |a - Part One: Concepts and techniques for grafting and executing strategy 1- What is strategy and why is it important? 2- The managerial process of crafting and excuting strategy 3- Evaluating a company's external enviroment 4- Evaluating company's resources and competitive Position 5- the five generic competitive stratgies: which one to employ? 6- Supplementing the chosen comoetitive strategy other important strategy choices 7- Competing in foreign markets 8- Tailoring strategy to fit specific industry and company situations 9- Diversification: strategies for managing a group of businesses 10- Strategy, ethics, and social responsibility 11- Building an organization capable of good strategy execution 12- Managing internal operations: actions that promote good strategy execution 13- Corporate culture and leadership: keys to good strategy execution - Part Two: Cases in crafting and executing strategy |
| 650 | |a Strategic planning - Case studies |
| 650 | |a Strategic planning |
| 700 | |a Gamble, John |
| 700 | |a Strickland, A. J |
| 910 | |a libsys:recno,3968 |
| العنوان | الوصف | النص |
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