Leadership : Enhancing the lessons of Experience
| رقم التسجيلة | 4100 |
| نوع المادة | book |
| ردمك | 9780071086547 |
| رقم الطلب |
HM1261.H84 |
| المؤلف | Ginnett, Robert CCurphy. Gordon J |
| المؤلف كعنوان | Hughes, Richard L |
| العنوان | Leadership : Enhancing the lessons of Experience |
| بيان الطبعة | 7th. ed |
| بيانات النشر | New York, NY: McGraw-Hill, 2012. |
| الوصف المادي | 716. P |
| المحتويات / النص |
- Part One: Leadership is process, not a position - Chapter 1: What we do we mean by Leadership? - Chapter 2: Leader development - Chapter 3: Skills for developing yourself as a leader - Part Two: Focus on the Leader - Chapter 4: Poer and influence |
| المستخلص |
It is clear that marketing has changed significantly in the past few decades. Grewal/Levy is the first Principles of Marketing text to be written from the ground up using the new definition and its value focus. Other themes that permeate throughout the text are: services, ethics, global marketing and the power of the internet. Because services marketing and ethics in marketing play such vital roles in marketing practice today, the authors have dedicated an entire chapter to each of these concepts. The authors provide adding value, superior service, ethical and societal dilemmas and the power of the internet examples throughout, and everywhere these themes fit. The authors have also been careful to integrate the 4Ps of marketing with the overriding value theme. |
| المواضيع | Leadership |
| LDR | 00110cam a22001933a 4500 |
| 020 | |a 9780071086547 |
| 050 | |a HM1261.H84 |
| 100 | |a Curphy. Gordon J. |
| 100 | |a Ginnett, Robert C. |
| 130 | |a Hughes, Richard L. |
| 245 | |a Leadership : Enhancing the lessons of Experience |
| 250 | |a 7th. ed |
| 260 | |a New York, NY |b McGraw-Hill, |c 2012 |
| 300 | |a 716. P |
| 505 | |a - Part One: Leadership is process, not a position - Chapter 1: What we do we mean by Leadership? - Chapter 2: Leader development - Chapter 3: Skills for developing yourself as a leader - Part Two: Focus on the Leader - Chapter 4: Poer and influence |
| 520 | |a It is clear that marketing has changed significantly in the past few decades. Grewal/Levy is the first Principles of Marketing text to be written from the ground up using the new definition and its value focus. Other themes that permeate throughout the text are: services, ethics, global marketing and the power of the internet. Because services marketing and ethics in marketing play such vital roles in marketing practice today, the authors have dedicated an entire chapter to each of these concepts. The authors provide adding value, superior service, ethical and societal dilemmas and the power of the internet examples throughout, and everywhere these themes fit. The authors have also been careful to integrate the 4Ps of marketing with the overriding value theme. |
| 650 | |a Leadership |
| 910 | |a libsys:recno,4100 |
| العنوان | الوصف | النص |
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