Principles and practice of marketing / David Jobber
| رقم التسجيلة | 5960 |
| نوع المادة | book |
| ردمك | 9780077140007 |
| رقم الطلب |
HF 5451 .J5 |
| المؤلف | Jobber, David |
| العنوان | Principles and practice of marketing / David Jobber |
| بيان الطبعة | 7 ed |
| بيانات النشر | [S.l]: McGraw-Hill, 2013. |
| الوصف المادي | xx, 885 p ; ill. (some col.) |
| ملاحظات |
Includes bibliographical references and index |
| المحتويات / النص |
Part One: Fundamentals of Modern Marketing Thought - Chapter 1- Marketing and the Modern Organisation - Chapter 2- Marketing planning- an overview of marketing Part Two: Marketing Analysis - Chapter 3- Marketing Environment - Chapter 4- Understanding Consumer Behaviour - Chapter 5- Understanding Organizational Buyer Behaviour - Chapter 6- Understanding marketing ethics and corporate social responsibility - Chapter 7- Marketing Research and Information Systems - Chapter 8- Market segmentation and positioning Part 3- Marketing Mix Decisions PRODUCT - Chapter 9- Branding - Chapter 10- Services Marketing - Chapter 11- Product life cycle, portfolio planning and product growth strategies - Chapter 12- Developing new products PRICE - Chapter 13- Pricing PROMOTION - Chapter 14- Integrated Marketing Communications - Chapter 15- Mass Marketing Communications - Chapter 16- Direct Marketing Communications PLACE - Chapter 17- Distribution SPANNING THE MARKETING MIX - Chapter 18- Digital Marketing and Social Media Part 4- Competition and Global Markets - Chapter 19- Analysing competitors and creating competitive advantage - Chapter 20- Competitive marketing strategy - Chapter 21- Global Marketing Strategy Part 5- Marketing Application - Chapter 22: Managing Marketing implementation, organization and control |
| المواضيع | MarketingMarketing - Europe - Case studies |
| LDR | 00105cam a22001813a 4500 |
| 020 | |a 9780077140007 |
| 050 | |a HF 5451 .J5 |
| 100 | |a Jobber, David |
| 245 | |a Principles and practice of marketing / |c David Jobber |
| 250 | |a 7 ed |
| 260 | |a [S.l]: |b McGraw-Hill, |c 2013 |
| 300 | |a xx, 885 p.: |b ill. (some col.) |
| 500 | |a Includes bibliographical references and index |
| 505 | |a Part One: Fundamentals of Modern Marketing Thought - Chapter 1- Marketing and the Modern Organisation - Chapter 2- Marketing planning- an overview of marketing Part Two: Marketing Analysis - Chapter 3- Marketing Environment - Chapter 4- Understanding Consumer Behaviour - Chapter 5- Understanding Organizational Buyer Behaviour - Chapter 6- Understanding marketing ethics and corporate social responsibility - Chapter 7- Marketing Research and Information Systems - Chapter 8- Market segmentation and positioning Part 3- Marketing Mix Decisions PRODUCT - Chapter 9- Branding - Chapter 10- Services Marketing - Chapter 11- Product life cycle, portfolio planning and product growth strategies - Chapter 12- Developing new products PRICE - Chapter 13- Pricing PROMOTION - Chapter 14- Integrated Marketing Communications - Chapter 15- Mass Marketing Communications - Chapter 16- Direct Marketing Communications PLACE - Chapter 17- Distribution SPANNING THE MARKETING MIX - Chapter 18- Digital Marketing and Social Media Part 4- Competition and Global Markets - Chapter 19- Analysing competitors and creating competitive advantage - Chapter 20- Competitive marketing strategy - Chapter 21- Global Marketing Strategy Part 5- Marketing Application - Chapter 22: Managing Marketing implementation, organization and control |
| 650 | |a Marketing - Europe - Case studies |
| 650 | |a Marketing |
| 910 | |a libsys:recno,5960 |
| العنوان | الوصف | النص | |
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Principles of Marketing | للمشتركين فقط |
0132727811.pdf Specialized Features New coverage in every chapter of the fourteenth edition shows how companies and consumers are |
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Integrated Advertising, Promotion, and Marketing Communications | للمشتركين فقط |
KMBT_754-20201113161317 |
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محاضرات في التسويق | للمشتركين فقط |
الجمهورية الجزائرية الديمقراطية الشعبية وزارة التعليم العالي والبحث العلمي سكيكدة1955 أوت 20جامعة كلية العلوم القاتصادية والتجارية وعلوم التسيير قاسم العلوم التجار |