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VI Preface VIII Preface to the First Edition IX Acknowledgments 1 Part I The Prologue to Graphic Design The visual message from prehistory through the medieval era 1 The Invention of Writing 5 2 Alphabets 21 3 The Asian Contribution 35 4 Illuminated Manuscripts 49 Part II A Graphic Renaissance The origins of European typography and design for printing 69 5 Printing Comes to Europe 73 6 The German Illustrated Book 85 7 Renaissance Graphic Design 103 8 An Epoch of Typographic Genius 129 Part III The Bridge to the Twentieth Century The Industrial Revolution: The impact of industrial technology upon visual communications 147 9 Graphic Design and the Industrial Revolution 151 10 The Arts and Crafts Movement and Its Heritage 187 11 Art Nouveau 209 12 The Genesis of Twentieth-Century Design 245 Part IV The Modernist Era Graphic design in the first half of the twentieth century 265 13 The Influence of Modern Art 269 14 Pictorial Modernism 291 15 A New Language of Form 316 16 The Bauhaus and the New Typography 345 17 The Modern Movement in America 371 Part V The Age of Information Graphic design in the global village 391 18 The International Typographic Style 397 19 The New York School 415 20 Corporate Identity and Visual Systems 439 21 The Conceptual Image 465 22 Postmodern Design 491 23 National Visions within a Global Dialogue 513 24 The Digital Revolution—and Beyond 571

The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.