Image

How To Survive And Prosper As An Artist : Selling Yourself Without Selling Your Soul

عدد النسخ: 1 عدد النسخ المعارة : 0 عدد النسخ المتاحة للاعارة : 1
رقم التسجيلة 7850
نوع المادة book
ردمك 9781621536130
رقم الطلب

N8350.M46

المؤلف Michels, Caroll

العنوان How To Survive And Prosper As An Artist : Selling Yourself Without Selling Your Soul
بيان الطبعة Ed. 7
بيانات النشر New York: Allworth Press, 2018.
الوصف المادي 356 P
المحتويات / النص

Chapter 1. Career Development for Artists: Then and Now Chapter 2. Launching or Relaunching Your Career: Overcoming Career Blocks Chapter 3. Launching or Relaunching Your Career: Setting Up Shop and Entering the Art World Chapter 4. Presentation Tools and Packages Chapter 5. Exhibition and Sales Opportunities: Using Those That Exist and Creating Your Own Chapter 6. Art Marketing: Digital, Print, and Social Media Chapter 7. Public Relations and Press Relations: Keep Those Letters and Emails Going Out and Coming In Chapter 8. Pricing Your Work: How Much is it Worth? Chapter 9. Dealing with Dealers Chapter 10. The World of Grants and Other Fundraising Resources Chapter 11. Generating Income: Alternatives to Driving a Cab Chapter 12. Rationalization, Paranoia, Competition, the Overwhelm Factor, and Rejecting Rejection

المستخلص

“Michels explodes the romantic notion of the starving artist.” —The New York Times Written for fine artists ready to launch their careers as well as experienced artists who wish to relaunch their careers, How to Survive and Prosper as an Artist, Seventh Edition, an acclaimed guide, empowers artists to take control of their careers to create a fulfilling life and earn a decent income. In this newly revised edition, Caroll Michels continues to demystify the inner workings of the art world and challenge the status quo. New chapters discuss such topics as: New business models for artists: Going to the extreme The use of social media and website development as marketing and publicity tools and what does and doesn’t work The confusion between the “art-buying public” and the “general public” and their differences New suggestions for establishing and calculating prices for artwork Neighborhood gentrification and the growing challenges of securing a reasonably priced live/work space How dealers find artists, how to negotiate with dealers, and how to understand a dealer’s agenda Using her own experiences as an artist as well as the experiences of her clients, Michels crafts a must-read guidebook for anyone interested in embarking upon a successful career as an artist.

المواضيع Art - Marketing