المحتويات / النص
Introduction From Linear to Circular Tom Szaky, Founder and CEO, TerraCycle 1
Chapter 1 Plastic, Packaging, and the Linear Economy Attila Toros, Former Lead, Future of Production initiative, World Economic Forum 9
Chapter 2 Where Did Public Recycling Come From, and Where Is It Going? Christine "Christie" Todd Whitman, President, The Whitman Strategy Group; Former Governor of New Jersey; Former Administrator, Environmental Protection Agency 23
Chapter 3 The State of the Recycling Industry Jean-Marc Boursier, Group Senior Executive Vice President and Chief Financial Officer, Finance and Recycling & Recovery (Northern Europe), SUEZ 39
Chapter 4 Who Is Responsible for Recycling Packaging? Scott Cassel, Founder and CEO, Product Stewardship Institute 55
Chapter 5 Recycled versus Recyclable Stephen Sikra, Associate Director, Corporate R&D, Procter & Gamble 71
Chapter 6 Designing Packaging for the Simple Recycler: How MRFs Work Ron Gonen, Cofounder and Chief Executive Officer, Closed Loop Partners; Cofounder and Former CEO, Recyclebank; Former Deputy Commissioner for Recycling and Sustainability, New York City Department of Sanitation 89
Chapter 7 The Myth of Biodegradability Mike Manna, Founder and Managing Director, Organic Recycling Solutions 105
Chapter 8 Less Isn't Always More Chris Daly, Vice President, Environmental Sustainability, Europe and Sub-Saharan Africa, PepsiCo 121
Chapter 9 But More Isn't Always Better Lisa McTigue Pierce, Executive Editor, Packaging Digest 143
Chapter 10 The Forgotten Ones: Pre-consumer Waste Tony Dunnage, Group Director, Manufacturing Sustainability, Unilever 159
Chapter 11 Consumers Care KoAnn Vikoren Skrzyniarz, Founder and CEO, Sustainable Life Media, producers of Sustainable Brands 181
Chapter 12 Designing for the New Consumer: Abundance without Waste Raphael Bemporad Liz Schroeter Courtney, BBMG 193
Chapter 13 Changing the Paradigm to Enable and Inspire Responsible Consumption Virginia Helias, Vice President, Global Sustainability, Procter & Gamble 207
Chapter 14 Value for Business in the Circular Economy Lisa Jennings, Vice President, Global Hair Acceleration, Procter & Gamble 221
Chapter 15 The Future of Packaging Tom Szaky, Founder and CEO, TerraCycle 239
Outstanding Book of the Year gold medalist and "Most Likely to Save the Planet" from the Independent Book Publisher Awards.
Tom Szaky sets out to do the impossible - eliminate all waste. This book paints a future of a circular economy that relies on responsible reuse and recycling to propel the world towards eradicating overconsumption and waste.
Only 35 percent of the 240 million metric tons of waste generated in the United States alone gets recycled, according to the Environmental Protection Agency. This extraordinary collection shows how manufacturers can move from a one-way take-make-waste economy that is burying the world in waste to a circular, make-use-recycle economy.
Steered by Tom Szaky, recycling pioneer, eco-capitalist, and founder and CEO of TerraCycle, each chapter is coauthored by an expert in his or her field. From the distinct perspectives of government leaders, consumer packaged goods companies, waste management firms, and more, the book explores current issues of production and consumption, practical steps for improving packaging and reducing waste today, and big ideas and concepts that can be carried forward.
Intended to help every business from a small start-up to a large established consumer product company, this book serves as a source of knowledge and inspiration. The message from these pioneers is not to scale back but to innovate upward. They offer nothing less than a guide to designing ourselves out of waste and into abundance.