E-BooK

Preface.
PART ONE: TOURISM OVERVIEW. CHAPTER 1: Tourism in Perspective. Introduction. What Is Tourism? Components of Tourism and Tourism Management. Basic Approaches to the Study of Tourism. Economic Importance. Benefits and Costs of Tourism. Summary. About the Reading. READING 1.1 / WHAT PAST AND PRESENT WORLD LEADERS HAVE SAID. Key Concepts. Internet Sites. Internet Exercise. Questions for Review and Discussion. Case Problems. Selected References. CHAPTER 2: Tourism Through the Ages. Introduction. Early Beginnings. Early (and Later) Tourist Attractions. Early Economic References. The First Travel Agents. Historic Transportation. Accommodations. Chronologies of Travel. Summary. About the Reading. READING 2.1 / SOME PAST, PRESENT, AND FUTURE TRENDS IN THE TRAVEL INDUSTRY. Key Concepts. Internet Sites. Internet Exercises. Questions for Review and Discussion. Selected References. CHAPTER 3: Career Opportunities. Introduction. Job Forecasts. Job Requirements. Career Possibilities. Career Paths in Tourism. Internships. Other Sources of Career Information. Summary. About the Reading. READING 3.1 / FROM HUMBLE BEGINNINGS TO MAJOR SUCCESS. Key Concepts. Internet Sites. Internet Exercises. Questions for Review and Discussion. Case Problems. Selected References. PART TWO: HOW TOURISM IS ORGANIZED. CHAPTER 4: World, National, Regional, and Other Organizations. Introduction. International Organizations. Developmental Organizations (International and National). Regional International Organizations. National Organizations. Regional Organizations. State and Community Organizations. Summary. About the Reading. READING 4.1 / PACIFIC ASIA TRAVEL ASSOCIATION. Key Concepts. Internet Sites. Internet Exercises. Questions for Review and Discussion. Case Problems. Selected References. CHAPTER 5: Passenger Transportation. Introduction. The Airline Industry. The Rail Industry. The Motorcoach Industry. The Automobile. The Cruise Industry. Summary. About the Reading. READING 5.1 / AUSTRALIA'S OLYMPIC PARK STATION AND RAIL LINK. Key Concepts. Internet Sites. Internet Exercises. Questions for Review and Discussion. Case Problems. Selected References. CHAPTER 6: Hospitality and Related Services. Introduction. The Lodging Industry. The Food Service Industry. Meeting Planners. Meetings and Conventions. Summary. Key Concepts. Internet Sites. Internet Exercises. Questions for Review and Discussion. Case Problems. Selected References. CHAPTER 7: Organizations in the Distribution Process. Introduction. Travel Agents. Internet. Consolidators. The Tour Wholesaler. Specialty Channelers. Choosing Channels. Summary. About the Reading. READING 7.1 / WHY USE AN ASTA TRAVEL AGENT? Key Concepts. Internet Sites. Internet Exercises. Questions for Review and Discussion. Case Problems. Selected References. CHAPTER 8: Attractions, Entertainment, Recreation, and Other. Introduction. Attractions. Gaming. Recreation. Entertainment. Festivals and Events. Shopping. Education. Publishing. Marketing and Publicity Organizations. Miscellaneous Services. Summary. About the Reading. READING 8.1 / HISTORY OF AMUSEMENT PARKS. Key Concepts. Internet Sites. Internet Exercises. Questions for Review and Discussion. Case Problem. Selected References. PART THREE: UNDERSTANDING TRAVEL BEHAVIOR. CHAPTER 9 o Motivation for Pleasure Travel. Introduction. A Focus on Customers. The Need for a Theory. The Development of Motivation Models. <P >Summary. Key Concepts. Internet Exercise. Questions for Review and Discussion. Case Problems. Selected References. CHAPTER 10: Cultural and International Tourism for Life's Enrichment. Introduction. Importance. Life-Seeing Tourism. The Romance of Pleasure Travel. Developmental and Promotional Measures. Anthropography (Geography of Humankind). Types of Destinations-Travel Experiences. Other Tourist Appeals. Tourism and Peace. Summary. About the Reading. READING 10.1 / TOURISM: THE WORLD'S PEACE INDUSTRY? Key Concepts. Internet Sites. Internet Exercise. Questions for Review and Discussion. Case Problems. Selected References. CHAPTER 11: Sociology of Tourism. Introduction. Effects on the Individual. Effects on the Family. Effects on Society. Life Characteristics and Travel. Emergence of Group Travel Patterns. Social (Subsidized) Tourism. Summary of the Principal Social Effects of Tourism. The International Tourist. Barriers to Travel. Summary. About the Reading. READING 11.1 / TOURISM AFTER 11 SEPTEMBER 2001: ANALYSIS, REMEDIAL ACTION, AND PROSPECTS. Key Concepts. Internet Sites. Internet Exercises. Questions for Review and Discussion. Case Problems. Selected References. PART FOUR: TOURISM SUPPLY, DEMAND, POLICY, PLANNING, AND DEVELOPMENT. CHAPTER 12 o Tourism Components and Supply. Introduction. Supply Components. Natural Resources. Built Environment. Operating Sectors. Spirit of Hospitality and Cultural Resources. Matching Supply with Demand. Summary. Key Concepts. Internet Sites. Internet Exercises. Questions for Review and Discussion. Case Problems. Selected References. CHAPTER 13 o Measuring and Forecasting Demand. Introduction. Why Demand Is Important. Demand to a Destination. Measuring Demand. Projection Methodology. Summary. Key Concepts. Internet Sites. Internet Exercises. Questions for Review and Discussion. Case Problems. Selected References. CHAPTER 14 o Tourism's Economic Impact. Introduction. Tourism's Economic Impact-An International Perspective. Comparing International and Domestic Expenditures. Optimization. Economic Multipliers. More Advanced Economic Concepts Related to Tourism. Summary. Key Concepts. Internet Sites. Internet Exercises. Questions for Review and Discussion. Case Problems. Selected References. CHAPTER 15 o Tourism Policy: Structure, Content, and Process. Introduction. Tourism Policy: A Definition. The Focus of Tourism Policy: The Competitive/Sustainable Destination. Tourism Policy: Structure, Content, and Process. Translating Policy into Reality. Summary. About the Reading. READING 15.1 / GLOBAL CODE OF ETHICS FOR TOURISM. Key Concepts. Internet Sites. Internet Exercises. Questions for Review and Discussion. Selected References. CHAPTER 16: Tourism Planning, Development, and Social Considerations. Introduction. Relating Tourism Planning to Tourism Policy. Why Tourism Planning Is Necessary. The Planning Process. Goals of Tourism Development. Political Aspects of Tourism Development. Development of Tourist Potential. Summary. Key Concepts. Internet Sites. Internet Exercises. Questions for Review and Discussion. Case Problems. Selected References. CHAPTER 17 o Tourism and the Environment. Introduction. Does Tourism Threaten the Environment? The WTTC Position. Sustainable Development. Ecotourism: Common Terms Used. 2002: The International Year of Ecotourism. Current Tourism Industry Practices. A Closing Note. Summary. About the Reading. READING 17.1 / BUSINESS ENTERPRISES FOR SUSTAINABLE TRAVEL (BEST). Key Concepts. Internet Sites. Internet Exercises. Questions for Review and Discussion. Case Problems. Selected References. PART FIVE: ESSENTIALS OF TOURISM RESEARCH AND MARKETING. CHAPTER 18 o Travel and Tourism Research. Introduction. Illustrative Uses of Travel Research. The State of the Art. The Travel Research Process. Sources of Information. Basic Research Methods. Who Does Travel Research? Travel and Tourism Research Association. Summary. About the Reading. READING 18.1 / THE AMERICAN TOURISM MARKET: EVOLUTION TO 2010: IT'S COMING FASTER THAN YOU THINK. Key Concepts. Internet Sites. Internet Exercise. Questions for Review and Discussion. Selected References. CHAPTER 19 o Tourism Marketing. Introduction. Marketing Concept. The Marketing Mix. Market Segmentation. Marketing Planning: The Tourism Marketing Plan. Joint Marketing Efforts. Summary. Key Concepts. Internet Sites. Internet Exercises. Questions for Review and Discussion. Case Problem. Selected References. PART SIX: TOURISM PROSPECTS. CHAPTER 20: Tourism's Future. Introduction. Tourism in the Third Millennium. The World of Tourism in 2020. The Nature of Future Growth. Leisure, Tourism, and Society in the Third Millennium. New Realities-New Horizons: Forces Impacting the Future of Tourism. The Changing Nature of Tourism Products. New Realities, New Horizons. Summary. About the Reading. READING 20.1 / THE MARKET FOR SPACE TOURISM: EARLY INDICATIONS. Key Concepts. Internet Sites. Internet Exercises. Questions for Review and Discussion. Selected References. Glossary. Index.

Updated and expanded for the twenty-first century, this classic text remains the #1 introduction to tourism principles and practices Now in its ninth edition, Tourism provides a comprehensive introduction to the world's most rapidly growing industry. Tens of thousands of hospitality and tourism students worldwide have used previous editions of this classic text to launch their professional careers. Written by two internationally recognized experts, this book looks at the travel and tourism industry from a global perspective, offering insights into the economic, political, and social forces that drive and shape tourism. New material in this Ninth Edition includes: * A look at the tourism industry in the twenty-first century * Updated case problems * A current list of Web sites at the end of each chapter * A full-color insert of travel and tourism photographs Completely revised and redesigned with a beautiful, new two-color interior, Tourism examines how different components of the industry work together to create a unified, successful travel experience. In six parts it covers: an overview of the industry; how tourism is organized; travel behavior; tourism supply, demand, policy, planning, and development; research and marketing; and future prospects. Tourism: Principles, Practices, Philosophies, Ninth Edition is an invaluable book for students studying travel and tourism.