A designer's research manual : succeed in design by knowing your clients + understanding what they really need / Jennifer Visocky O'Grady; Kenneth Visocky O'Grady

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رقم التسجيلة 8567
نوع المادة E-Book
ردمك 9781631592621
رقم الطلب

E-BooK

شخص Visocky O'Grady, Jennifer
Visocky O'Grady, Kenneth

العنوان A designer's research manual : succeed in design by knowing your clients + understanding what they really need / Jennifer Visocky O'Grady; Kenneth Visocky O'Grady
بيان الطبعة 2. ed
بيانات النشر Beverly, MA: Rockport, an imprint of The Quarto Group, 2017.
الوصف المادي 208. p
المحتويات / النص

Contents
[A head]Introduction [A head] Part One: Methods and Theory [A head] Chapter 1¿An Overview of Research in Graphic Design [B head] What is Research-Driven Design? [B head] A Historical Perspective [B head] Methods of Research [A head] Chapter 2¿Practicing Research-Driven Design [B head] Research and Process [B head] Documentation [B head] Articulating Value [A head] Chapter 3¿Tailoring Research Methodology [B head] Research for Student Designers [B head] Research for Design Educators [B head] Research for Practicing Professionals [A head] Part Two: Research at Work [A head] Chapter 4¿Case Studies [A-Head]Resources [B head]Glossary [B head]Index [B head]Bibliography

المستخلص

"Understanding the wishes of a client and the needs and preferences of the audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process."

المواضيع Commercial art - United States - Marketing
Graphic arts - United States - Marketing