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8 introduction
letter 11 essay 13 Humanism and the Body 15 Enlightenment and Abstraction 17 Monster Fonts 19 Type as Program 21 Type as Narrative demonstrations 26 Anatomy 27 Families 28 Classification 30 Measurement 32 Pixel Fonts 34 Anti-Aliasing 36 Designing Fonts text 41 essay 42 Errors and Ownership 45 Spacing 46 Linearity 48 The Birth of the User demonstrations 54 Kerning and Tracking 56 Line Spacing 58 Alignment 62 Mixed Alignment 64 Vertical Alignment 66 Paragraphs 68 Hierarchy grid 75 essay 76 Framing Space 80 Dividing Space 86 Grid as Program 90 Grid as Table 94 Beyond html demonstrations 100 Golden Section 102 Column Grid 106 Modular Grid 110 Baseline Grid 112 Data Tables 114 Tables and Linearization plates 118 Designs for Page and Screen appendix 165 Dashes, Spaces, and Punctuation 169 Editing 170 Editing Hard Copy 172 Editing Soft Copy 174 Proofreading xxx Free Advice 176 Bibliography

"Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."—I Love Typography

The best-selling Thinking with Type in a revised and expanded second edition: Thinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them.

This revised edition includes forty-eight pages of new content with the latest information on:

• style sheets for print and the web
• the use of ornaments and captions
• lining and non-lining numerals
• the use of small caps and enlarged capitals
• mixing typefaces
• font formats and font licensing

Plus, new eye-opening demonstrations of basic typography design with letters, helpful exercises, and dozens of additional illustrations.

Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words. If you love font and lettering books, Ellen Lupton's guide reveals the way typefaces are constructed and how to use them most effectively.