Z 246 .A558

• Machine generated contents note:
•  1. A Brief History of Typography
•  -- 2. Looking at Type
•  -- 3. Type Classification
•  -- 4. Choosing Type
•  -- 5. Setting Type
•  -- 6. Type Generation
•  -- 7. Type Realization.

• "Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design"-- Provided by publisher.