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The Future Belongs to the Storytellers of the World. Do you want to stand out against your competition? Then, share concepts in story form. One captivating story can skyrocket a business to massive success. Why? Because the human brain lights up when you tell a well-crafted story.

This book is about using stories in a business or educational settings to engage, entertain and inspire people to action. For example:

* a case study to help people understand the benefits of your offerings
* a metaphor to help a coaching client have a breakthrough
* a funny anecdote to open a speech, so you build rapport quickly
* a myth to capture attention when sharing a dry topic
* an incident from history that makes your presentation memorable
* a “Why” story for your website, to attract ideal clients

Most people can’t think of any stories to tell or lack the skills to craft them well. This book will take you step-by-step to create many compelling stories so you make a much bigger difference.Those who do can use stories, case studies and examples effectively stand out dramatically against those who don't. Why? Because people love stories. According to neuroscience, people's brains light up as soon as you start to tell a story.

Most presenters need more stories, but either can't think of any to tell or lack the skills to delivery them well. This program shows you:

* where to find or how to create stories
* the do's and don't of using stories in a business or educational setting
* how to apply a 5-part story structure template
* how to match your content to your audience
* how to both show and tell your story
Become a master storyteller so that your conversations, presentations and written words have much bigger impact.