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The design thinking toolbox : a guide to mastering the most popular and valuable innovation methods / Michael Lewrick, Patrick Link, Larry Leifer

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رقم التسجيلة 8741
نوع المادة book
ردمك 9781119629191
رقم الطلب

HD 30.29 .L4913

المؤلف Lewrick, Michael
العنوان The design thinking toolbox : a guide to mastering the most popular and valuable innovation methods / Michael Lewrick, Patrick Link, Larry Leifer
بيانات النشر New Jersey: John Wiley & Sons, Inc, 2020.
الوصف المادي 309. p
المحتويات / النص

Preface 5 The Toolbox in a nutshell 10
 The global survey 13
 What is design thinking? 17
 Quick start 27
 The Toolbox 36
Warm-ups that fit the setting 39
 Clapping game 41
 Bingo 42
Stop & go 43 30
circles
44 Ninja
 45 Marshmallow challenge 46
 Understand 47
Problem statement 49
 Design principles 53
 Interview for empathy 57
Explorative interview 63
 Ask 5x why 67
5W+H questions 71
 Jobs to be done 75
 Extreme users/lead users 79
Stakeholder map 83
Emotional response cards 87
 Observe 91 Empathy map 93
 Persona/user profile 97
Customer journey map 103
AEIOU 107
Analysis questions builder 111
 Peers observing peers 115
Trend analysis 119
 Define point of view 123
"How might we..." question 125
 Storytelling 129
 Context mapping 133
 Define success 137
 Vision cone 141
 Critical items diagram 145
 Ideate 149
 Brainstorming 151
 2x2 matrix 155
Dot voting 159
 6-3-5 method 163
Special brainstorming 167
 Analogies & benchmarking as inspiration 171
 NABC 177
 Blue ocean tool & buyer utility map 181
 Prototype 185
Frequently used kinds of prototypes 187
 Exploration map 195
 Prototype to test 199
 Service blueprint 203
MVP 207
 Test 211
 Testing sheet 213
 Feedback capture grid 217
 Powerful questions in experience testing 221
 Solution interview 225
Structured usability testing 229
 A/B testing 233
Reflect 237
I like, I wish, I wonder 239
 Retrospective "sailboat" 243
Create a pitch 247
 Lean canvas 251
 Lessons learned 255
 Road map for implementation 259
 Problem to growth & scale innovation funnel 263
 Applications 267
 Universities: ME310 at Stanford University 269
 Companies: "Co-creation toolbox" by Siemens 273
 Intrapreneurship: "Kickbox" by Swisscom 277
Transformation: "Digital transformation road map" 281
Promotion of young talent: "Young innovators" 285
Personal change: "Design thinking life 289 Closing words 293
 Authors & contributors 296
Sources and index 301
 Workshop Planning Canvas 309
المستخلص

"Encyclopedia of Design Thinking Tools explains the most important tools and methods over the Design Thinking cycle. Based on the largest international survey on the use of Design Thinking Tools and Methods, the most popular methods are described on four pages each, by an expert from the Design Thinking community. Simple instructions, expert tips, templates and images of the application make the Encyclopedia valuable reading, especially for Design Thinking beginners. It is suitable for design thinkers who want to quickly and comprehensively familiarize themselves with the tools and try out new tools. It helps readers with: selecting the right tools and finding new tools planning training/workshops on design thinking practical application tips This is an encyclopedia that is the perfect complement to the bestselling, The Design Thinking Playbook"

المواضيع Creative ability in technology
المواضيع Problem Solving
Creative thinking
Creative ability in business
الأسماء المرتبطة Link, Patrick
Leifer, Larry J