Influence: Science and Practice / Robert B. Cialdini
| رقم التسجيلة | 8947 |
| نوع المادة | book |
| ردمك | 9780205609994 |
| رقم الطلب |
BF 774 .C53 |
| المؤلف | Cisaldini, Robert B |
| العنوان | Influence: Science and Practice / Robert B. Cialdini |
| بيان الطبعة | Ed. 5 |
| بيانات النشر | New Jersey, [UNITED STATES]: Pearson, 2009. |
| الوصف المادي | 260 P |
| المحتويات / النص |
Chapter 1 Weapons of Influence Chapter 2 Reciprocation: The Old Give and Take . . . and Take Chapter 3 Commitment and Consistency: Hobgoblins of the Mind Chapter 4 Social Proof: Truths Are Us Chapter 5 Liking: The Friendly Thief Chapter 6 Authority: Directed Deference Chapter 7 Scarcity: The Rule of the Few Chapter 8 Instant Influence: Primitive Consent for an Automatic Age
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| المستخلص |
Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description. |
| المواضيع | Influence (Psychology)Persuasion (Psychology) - Social aspectsCompliance |
| LDR | 00110cam a22001933a 4500 |
| 020 | |a 9780205609994 |
| 050 | |a BF 774 .C53 |
| 100 | |a Cisaldini, Robert B. |
| 245 | |a Influence: Science and Practice / |c Robert B. Cialdini |
| 250 | |a Ed. 5 |
| 260 | |a New Jersey |b Pearson, |c 2009 |
| 300 | |a 260 P. |
| 505 |
|a Chapter 1 Weapons of Influence Chapter 2 Reciprocation: The Old Give and Take . . . and Take Chapter 3 Commitment and Consistency: Hobgoblins of the Mind Chapter 4 Social Proof: Truths Are Us Chapter 5 Liking: The Friendly Thief Chapter 6 Authority: Directed Deference Chapter 7 Scarcity: The Rule of the Few Chapter 8 Instant Influence: Primitive Consent for an Automatic Age
|
| 520 | |a Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description. |
| 600 | |a Compliance |
| 600 | |a Persuasion (Psychology) |
| 600 | |a Influence (Psychology) |
| 910 | |a libsys:recno,8947 |
| العنوان | الوصف | النص |
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