In her book How to Design a Logo, the Jordanian strategic brand designer Hadeel Sayed Ahmad shares her step-by-step process of how to come up withsolid logo conceptsandhow to present them to their clientsin a detailed journey from client contact to file delivery.

To succeed as a logo & identity designer, you need to master and understand what goes into the entire design project,understanding brands and aligning their goals perfectly with design; from generating client leads to sending the suitable proposal, getting paid the right fees, and at the right time, using strategy-based briefs and coming up with the proper creative direction, generating logo design ideas, building a cohesive identity system, creating a solid presentation and creating a unified brand guideline.

In How to Design a Logo you will learn:

• Branding fundamentals and vocabulary.
• Logo design types, execution styles, and fundamentals.
• Font classifications, their associations, and choosing fonts.
• Color terminology, harmony, principles, and choosing colors.
• Brand strategy, as a strategic thinking process for designers.
• The business of design, including pricing, generating client leads, niching, building portfolios, social media presence, and personal development tools.

  In addition to the detailed logo & identity system process, links & smart resources, frameworks, exercises, graphs, checklists, tips, tricks, and case studies,18 tools & templates are also provided to help you lead and master your projectsand create simple, relevant, and distinctive designs,consistently.How to