Consumer behaviour / Zubin Sethna & Jim Blythe
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| رقم التسجيلة | 9348 |
| نوع المادة | book |
| ردمك | 9781526450005 |
| رقم الطلب |
HF 5415.32 .S48 |
| شخص | Sthna, Zzubin |
| العنوان | Consumer behaviour / Zubin Sethna & Jim Blythe |
| بيان الطبعة | Ed.4 |
| بيانات النشر | Los Angeles: SAGE, 2019. |
| الوصف المادي | 549 P |
| المحتويات / النص |
Part One: Consumer Behaviour in Context Part Two: Consumers as Individuals (The Psychological Issues) Part Three: Consumers as Social Actors (The Sociological Issues)
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| المستخلص |
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice. |
| المواضيع | Consumer behavior - Textbooks |
| شخص | Blythe, Jim |
| LDR | 00105cam a22001813a 4500 |
| 020 | |a 9781526450005 |
| 050 | |a HF 5415.32 .S48 |
| 100 | |a Sthna, Zzubin |
| 245 | |a Consumer behaviour / |c Zubin Sethna & Jim Blythe |
| 250 | |a Ed.4 |
| 260 | |a Los Angeles |b SAGE, |c 2019 |
| 300 | |a 549 P. |
| 505 | |a Part One: Consumer Behaviour in Context |
| 600 | |a Consumer behavior - Textbooks |
| 700 | |a Blythe, Jim |
| 910 | |a libsys:recno,9348 |
| العنوان | الوصف | النص |
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