Tourism : the business of travel / Roy A. Cook, Fort Lewis College, Professor Emeritus, Cathy H. C. Hsu, The Hong Kong Polytechnic University Professor, Joseph J. Marqua, Managing Director of The Tourism and Hospitality Development Group
| رقم التسجيلة | 9356 |
| نوع المادة | book |
| ردمك | 9780133113532 |
| رقم الطلب |
G 155 .A1 C674 |
| المؤلف | Cook, Roy A |
| العنوان | Tourism : the business of travel / Roy A. Cook, Fort Lewis College, Professor Emeritus, Cathy H. C. Hsu, The Hong Kong Polytechnic University Professor, Joseph J. Marqua, Managing Director of The Tourism and Hospitality Development Group |
| بيان الطبعة | 5. ed |
| بيانات النشر | Boston: Pearson, 2014. |
| الوصف المادي | 388. p |
| المحتويات / النص |
- Part 1: The traveling public and tourism promoters 2- Part 2: Tourism service suppliers - Part 3: the tourism environment
|
| المستخلص |
Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises. |
| المواضيع | Tourism - Directories |
| الأسماء المرتبطة | Hsu, Cathy H. CMarqua, Joseph J |
| LDR | 00110cam a22001933a 4500 |
| 020 | |a 9780133113532 |
| 050 | |a G 155 .A1 C674 |
| 100 | |a Cook, Roy A |
| 245 | |a Tourism : the business of travel / |c Roy A. Cook, Fort Lewis College, Professor Emeritus, Cathy H. C. Hsu, The Hong Kong Polytechnic University Professor, Joseph J. Marqua, Managing Director of The Tourism and Hospitality Development Group. |
| 250 | |a 5. ed |
| 260 | |a Boston |b Pearson, |c 2014 |
| 300 | |a 388. p |
| 505 |
|a - Part 1: The traveling public and tourism promoters 2- Part 2: Tourism service suppliers - Part 3: the tourism environment
|
| 520 | |a Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises. |
| 650 | |a Tourism |
| 700 | |a Marqua, Joseph J |
| 700 | |a Hsu, Cathy H. C |
| 910 | |a libsys:recno,9356 |
| العنوان | الوصف | النص |
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