Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Larry M. McCarthy
| رقم التسجيلة | 2257 |
| نوع المادة | book |
| ردمك | 9780736064774 |
| رقم الطلب |
GV714.I79 |
| المؤلف | Irwin, Richard L |
| العنوان | Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Larry M. McCarthy |
| بيان الطبعة | 2nd ed |
| بيانات النشر | Champaign, IL: Human Kinetics, 2008. |
| الوصف المادي | xi, 339 p : 29 cm ; ill |
| ملاحظات |
Includes bibliographical references (p. 311-329) and index Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management |
| المواضيع | Sports - Public relationsSports - Marketing |
| الأسماء المرتبطة | Sutton, William AnthonyMcCarthy, Larry M |
| LDR | 00110cam a22001933a 4500 |
| 020 | |a 9780736064774 |
| 050 | |a GV714.I79 |
| 100 | |a Irwin, Richard L |
| 245 | |a Sport promotion and sales management / |c Richard L. Irwin, William A. Sutton, Larry M. McCarthy |
| 250 | |a 2nd ed |
| 260 | |a Champaign, IL |b Human Kinetics, |c 2008 |
| 300 | |a xi, 339 p.: |b ill.; |c 29 cm |
| 500 | |a Includes bibliographical references (p. 311-329) and index Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management |
| 650 | |a Sports - Marketing |
| 650 | |a Sports - Public relations |
| 700 | |a McCarthy, Larry M |
| 700 | |a Sutton, William Anthony |
| 910 | |a libsys:recno,2257 |
| العنوان | الوصف | النص |
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