HF5415.1265.C366

• Get started fast with Facebook, even if you’re new to it • Develop winning Facebook marketing strategies • Master new best practices for creating “best in class” Facebook pages • Design Facebook ads that drive more clickthroughs at lower cost • Reach customers outside Facebook with Facebook Connect and social plugins • Use images and other media to personalize your presence and engage visitors • Build thriving Facebook communities that promote loyalty and innovation • Market to customers on the move via Facebook mobile apps • Monitor what your customers are saying in real-time • Protect your privacy—and your customers’ privacy, too • Use Facebook Credits social currency to attract new customers and promote product sampling • Track your performance with Facebook Analytics • Prepare to profit from tomorrow’s Facebook trends and innovations - See more at: http://www.pearsonhighered.com/educator/product/Facebook-Marketing-Leveraging-Facebooks-Features-for-Your-Marketing-Campaigns/9780789741134.page#sthash.Jv3YYZ2d.dpuf