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Strategic Management Theory / Charles W.L. Hill, University of Washington-Foster School of Business, Gareth R. Jones, Melissa A. Schilling, New York University-Stern School of Business

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رقم التسجيلة 8946
نوع المادة book
ردمك 9781285184494
رقم الطلب

HD 70 .U5 H54

المؤلف Hill, Charles W. L

العنوان Strategic Management Theory / Charles W.L. Hill, University of Washington-Foster School of Business, Gareth R. Jones, Melissa A. Schilling, New York University-Stern School of Business
بيان الطبعة Ed. 11
بيانات النشر Stamford, CT, USA: Cengage Learning, 2015.
الوصف المادي 467 P
المحتويات / النص

- Part One: Introduction To Strategic Management

- Part Two: the nature of competitive advantage 
- PArt Three: Strategies 
- PArt Four : Implementing Strategy

المستخلص

This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill, Gareth Jones, and Melissa Schilling integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics. Based on real-world practices and current thinking in the field, the eleventh edition of STRATEGIC MANAGEMENT features an increased emphasis on the changing global economy and its role in strategic management.

المواضيع Management - United States - Case studies
Strategic planning - United States - Case studies
Business planning - United States - Case studies

الأسماء المرتبطة Jones, Gareth R