Packaging design : successful Product Branding From Concept To Shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec
| رقم التسجيلة | 9390 |
| نوع المادة | book |
| ردمك | 9781118027066 |
| رقم الطلب |
TS 195.4 .K65 |
| المؤلف | Kilmchuk, Marianne Rosner |
| العنوان | Packaging design : successful Product Branding From Concept To Shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec |
| بيان الطبعة | Ed. 2 |
| بيانات النشر | Hoboken, N.J: Wiley, 2012. |
| الوصف المادي | 246 P |
| المستخلص |
Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for con |
| المواضيع | Packaging - Design |
| الأسماء المرتبطة | Krasovec, Sandra A |
| LDR | 00100cam a22001693a 4500 |
| 020 | |a 9781118027066 |
| 050 | |a TS 195.4 .K65 |
| 100 | |a Kilmchuk, Marianne Rosner |
| 245 | |a Packaging design : successful Product Branding From Concept To Shelf / |c Marianne Rosner Klimchuk and Sandra A. Krasovec |
| 250 | |a Ed. 2 |
| 260 | |a Hoboken, N.J. |b Wiley, |c 2012 |
| 300 | |a 246 P. |
| 520 | |a Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for con |
| 650 | |a Packaging - Design |
| 700 | |a Krasovec, Sandra A. |
| 910 | |a libsys:recno,9390 |
| العنوان | الوصف | النص |
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